App Store Optimization Practical Guide: All Ins and Outs

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App Store Optimization
Ins and Outs

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The 11th ASOdesk Academy was held in June. During one week students mastered all the intricacies of app store optimization. In order to help more people become ASO specialists, we decided to share the recordings of lectures. Enjoy watching, and don't forget to subscribe to our Youtube-channel!

№1. ASO must have or not: introductory lesson

Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.

Presentation

ASO must have or not

Introductory lesson

How to do ASO on Google Play

Basic principles and rules

№2. How to do ASO on Google Play: basic principles and rules

In the second lecture, Artiom shares information about the main differences between Google Play and App Store. He explains to students how to work with assembling keywords, composing the description and text metadata on Google Play.

Presentation

Building the semantic core

+ Special aspects of Asian languages

The lecturer tells about textual optimization, сompared search algorithms of App Store and Google Play, and shares life hacks that will help improve keyword positions and get more installs.

Also, Artiom tells about differences in keyword research and metadata-compiling in some Asian languages: Arabic, Japanese, Thai.

№3. Building the semantic core + Special aspects of Asian languages

Presentation 1

Presentation 2

The Tears of ASO

Problems of communicaton

№4. The Tears of ASO

Ekaterina tells about common problems that every ASO specialist meets in quite every company.

Presentation

№5. ASO Performance Measurement

Artiom shows what goes into textual optimization, types of metrics, and some mistakes in measuring efficiency of a textual ASO.

Презентация

ASO Performance Measurement

Measuring efficiency of a textual ASO

Working with iterations and keywords in ASO

How to purpose iterations and collect keywords

№6. Working with iterations and keywords in ASO

Our ASO expert tells about iterations of textual optimization: purposes of iterations, outreach iterations, relevance iterations, install rate improvement iterations. He explains how students should work with keywords in ASO and gave practical examples.

Presentation

№7. Growth hypotheses of the mobile application through an express audit

The ASO expert tells about modeling for increased conversions, for increased installs, growth models, and sample express audit.

Presentation

Growth hypotheses of the mobile application

An express audit

Competitor Analysis

How to identify and study from competitors

№8. Competitor Analysis

The lecturer explains why an ASO specialist needs to study competitors, what types of competitors exist, and what information can be analyzed.

Презентация

№9. Make the full description of the Android app understandable for ~~human~~Google

Artiom tells about preparing the description. Also, he shows what is Google NL, categories of Google NL, influencing results of Google NL.

Presentation

Make the full description of the Android app understandable for ~~human~~ Google

Introduction to Google Cloud NL

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