App Store Optimization
Ins and Outs

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The 11th ASOdesk Academy was held in June. During one week students mastered all the intricacies of app store optimization. In order to help more people become ASO specialists, we decided to share the recordings of lectures. Enjoy watching, and don't forget to subscribe to our Youtube-channel!
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№1. ASO must have or not: introductory lesson
Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.
ASO must have or not
Introductory lesson
How to do ASO on Google Play
Basic principles and rules
№2. How to do ASO on Google Play: basic principles and rules
In the second lecture, Artiom shares information about the main differences between Google Play and App Store. He explains to students how to work with assembling keywords, composing the description and text metadata on Google Play.
Building the semantic core

+ Special aspects of Asian languages
The lecturer tells about textual optimization, сompared search algorithms of App Store and Google Play, and shares life hacks that will help improve keyword positions and get more installs.

Also, Artiom tells about differences in keyword research and metadata-compiling in some Asian languages: Arabic, Japanese, Thai.
№3. Building the semantic core + Special aspects of Asian languages
The Tears of ASO
Problems of communicaton
№4. The Tears of ASO
Ekaterina tells about common problems that every ASO specialist meets in quite every company.
№5. ASO Performance Measurement
Artiom shows what goes into textual optimization, types of metrics, and some mistakes in measuring efficiency of a textual ASO.
ASO Performance Measurement
Measuring efficiency of a textual ASO
Working with iterations and keywords in ASO
How to purpose iterations and collect keywords
№6. Working with iterations and keywords in ASO
Our ASO expert tells about iterations of textual optimization: purposes of iterations, outreach iterations, relevance iterations, install rate improvement iterations. He explains how students should work with keywords in ASO and gave practical examples.
№7. Growth hypotheses of the mobile application through an express audit
The ASO expert tells about modeling for increased conversions, for increased installs, growth models, and sample express audit.
Growth hypotheses of the mobile application
An express audit
Competitor Analysis
How to identify and study from competitors
№8. Competitor Analysis
The lecturer explains why an ASO specialist needs to study competitors, what types of competitors exist, and what information can be analyzed.
№9. Make the full description of the Android app understandable for humanGoogle
Artiom tells about preparing the description. Also, he shows what is Google NL, categories of Google NL, influencing results of Google NL.
Make the full description of the Android app understandable for human Google
Introduction to Google Cloud NL
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